I like word games, cats, and doing random stuff to my hair.
My dream job is to be the only human survivor after a robot revolution. But until then, I'll focus on making digital experiences as elegant and friendly as I can.
Experience
Years experience
6
Projects completed
100+
Clients served
20+
Industries served
10+
UX Designer at Ghost Dynamics, 2020 - present
Formerly Ghost Partners; a human-centred strategic design agency. I joined as an intern in 2020 and was promoted to Design Researcher in 2021 and UX Designer in 2022.
Managed concurrent engagements to deliver 100+ UX projects and artefacts for 20+ global clients, navigating distinct stakeholders, deadlines, and ways of working to match client UX maturity; articulating complex UX decisions backed by user insight, design thinking, and business rationale to audiences ranging from hands-on dev teams to C-suite executives.
Mentored 3 design interns (all converted to full-time roles) and established permanent company standards for research, accessibility, and design.
Internal: Inclusive Design and Privacy Officer, 2024 - present
Transformed our practice by embedding accessibility into the agency's internal processes; led team-wide upskilling on inclusive, accessible, and universal design; and acted as primary advisor for internal and client projects.
Internal: Research Practice Lead, 2024 - present
Reformed internal research operations by pioneering AI-assisted workflows (presented at UX Auckland, 2026) that were adopted firm-wide to accelerate project delivery and co-designing a streamlined recruitment process that cut costs by 50%.
Built and owned company-wide research practice used by all existing and new researchers, designers, and contractors, increasing onboarding and workflow efficiency.
Embedded: Watercare, 2022 – 2023
Led end-to-end UX for a core infrastructure tool, saving 30–60 seconds per customer call by consolidating 6 legacy tools and achieving 100% primary user adoption and a 72% returning user rate.
Engineered a token-based design system supporting white-labeling for national council rollout, including a scalable, inclusive system of 50+ custom icons.
Created a self-serve knowledge base and documented foundational UX processes, enabling a resource-efficient, organisation-wide UX uplift for the broader Digital team of 10+ squads.
Embedded: Genesis Energy, 2021
Sole designer in an Agile squad; managed the design-side launch of a major redesign and unblocked stalled product decisions with product owner buy-in via rapid guerrilla testing.
Championed the migration from Sketch to Figma to accelerate design-dev handoff.
Education and certifications
IAAP Certification, 2025
International Association of Accessibility Professionals
Bachelor of Science, Logic and Computation, 2025
University of Auckland